{"id":3175,"date":"2014-04-17T08:36:47","date_gmt":"2014-04-17T08:36:47","guid":{"rendered":"http:\/\/www.atelierdocaractere.pt\/?p=3175"},"modified":"2014-04-17T08:36:47","modified_gmt":"2014-04-17T08:36:47","slug":"atelier-do-caractere-conduz-nissan-portugal-a-lideranca-europeia-nas-redes-sociais-da-marca","status":"publish","type":"post","link":"https:\/\/www.atelierdocaractere.pt\/brevemente\/atelier-do-caractere-conduz-nissan-portugal-a-lideranca-europeia-nas-redes-sociais-da-marca\/","title":{"rendered":"ATELIER DO CARACTERE CONDUZ NISSAN PORTUGAL \u00c0 LIDERAN\u00c7A EUROPEIA NAS REDES SOCIAIS DA MARCA"},"content":{"rendered":"<p><strong>Na sequ\u00eancia do trabalho desenvolvido pela ag\u00eancia Atelier do Caractere, a Nissan Portugal \u00e9 considerada a melhor filial europeia em reputa\u00e7\u00e3o da marca nas redes sociais. Os dados s\u00e3o do Synthesio, uma das ferramentas de monitoriza\u00e7\u00e3o e de an\u00e1lise do digital mais utilizadas em todo o mundo.<\/strong><\/p>\n<p>A ag\u00eancia de comunica\u00e7\u00e3o Atelier do Caractere viu reconhecido o trabalho desenvolvido com o cliente Nissan Portugal. O Synthesio analisou a reputa\u00e7\u00e3o da Nissan nas redes sociais e no digital em 20 pa\u00edses europeus, tendo atribu\u00eddo a Portugal o primeiro lugar em SRS-Social Reputation Score! As posi\u00e7\u00f5es imediatas foram ocupadas por Espanha, Rep\u00fablica Checa, It\u00e1lia, Holanda e Reino Unido.<\/p>\n<p>Em 2010, o Atelier do Caractere introduziu a Nissan nas redes sociais em Portugal e, em 2013, geriu tr\u00eas p\u00e1ginas no Facebook <a href=\"https:\/\/www.facebook.com\/NissanPortugal\">https:\/\/www.facebook.com\/NissanPortugal<\/a>, <a href=\"https:\/\/www.facebook.com\/NissanLEAF.Portugal\">https:\/\/www.facebook.com\/NissanLEAF.Portugal<\/a> e <a href=\"https:\/\/www.facebook.com\/NissanJukePT\">https:\/\/www.facebook.com\/NissanJukePT<\/a>; mas tamb\u00e9m no Twitter <a href=\"https:\/\/twitter.com\/NissanPortugal\">https:\/\/twitter.com\/NissanPortugal<\/a>, YouTube <a href=\"https:\/\/www.youtube.com\/user\/NissanPortugal\">https:\/\/www.youtube.com\/user\/NissanPortugal<\/a> e Scribd <a href=\"http:\/\/pt.scribd.com\/NISSANPORTUGAL\">http:\/\/pt.scribd.com\/NISSANPORTUGAL<\/a>. Para al\u00e9m da produ\u00e7\u00e3o de conte\u00fados, interac\u00e7\u00e3o com os membros (365 dias por ano!) e planeamento e implementa\u00e7\u00e3o de diferentes campanhas, a ag\u00eancia teve ainda a responsabilidade de monitorizar a presen\u00e7a da marca Nissan no digital, n\u00e3o apenas nas redes sociais, mas tamb\u00e9m em blogues, f\u00f3runs e RSS.<\/p>\n<p>A gest\u00e3o do s\u00edtio de imprensa da Nissan Portugal <a href=\"http:\/\/www.newsroom.nissan-europe.com\/pt\/pt-pt\/Home\/Welcome.aspx\">http:\/\/www.newsroom.nissan-europe.com\/pt\/pt-pt\/Home\/Welcome.aspx<\/a> e a comunica\u00e7\u00e3o de Miguel Fa\u00edsca (o portugu\u00eas vencedor do programa europeu do GT Academy 2013 e agora piloto oficial da Nissan em competi\u00e7\u00f5es internacionais) foram projectos tamb\u00e9m assumidos pelo Atelier do Caractere.<\/p>\n<p>O Atelier do Caractere (<a href=\"http:\/\/www.atelierdocaractere.pt\/\">http:\/\/www.atelierdocaractere.pt\/<\/a> e <a href=\"https:\/\/www.facebook.com\/AtelierdoCaractere\">https:\/\/www.facebook.com\/AtelierdoCaractere<\/a>) \u00e9 uma ag\u00eancia de comunica\u00e7\u00e3o de servi\u00e7os globais, especializada em Social Media, consultoria de comunica\u00e7\u00e3o, assessoria medi\u00e1tica, produ\u00e7\u00e3o de conte\u00fados, fotografia e organiza\u00e7\u00e3o de eventos. Para al\u00e9m da Nissan Portugal, a carteira de clientes engloba empresas como a AdegaM\u00e3e, Dacia Portugal, Novo Dia Caf\u00e9s, Renault Portugal, Riberalves Portugal e o piloto Carlos Sousa.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na sequ\u00eancia do trabalho desenvolvido pela ag\u00eancia Atelier do Caractere, a Nissan Portugal \u00e9 considerada a melhor filial europeia em&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,80],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATELIER DO CARACTERE CONDUZ NISSAN PORTUGAL \u00c0 LIDERAN\u00c7A EUROPEIA NAS REDES SOCIAIS DA MARCA - Atelier do Caractere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atelierdocaractere.pt\/brevemente\/atelier-do-caractere-conduz-nissan-portugal-a-lideranca-europeia-nas-redes-sociais-da-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATELIER DO CARACTERE CONDUZ NISSAN PORTUGAL \u00c0 LIDERAN\u00c7A EUROPEIA NAS REDES SOCIAIS DA MARCA - 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