{"id":3188,"date":"2014-04-29T21:25:10","date_gmt":"2014-04-29T21:25:10","guid":{"rendered":"http:\/\/www.atelierdocaractere.pt\/?p=3188"},"modified":"2014-04-29T21:25:10","modified_gmt":"2014-04-29T21:25:10","slug":"atelier-do-caractere-conduz-renault-a-lideranca-nas-redes-sociais-em-portugal","status":"publish","type":"post","link":"https:\/\/www.atelierdocaractere.pt\/brevemente\/atelier-do-caractere-conduz-renault-a-lideranca-nas-redes-sociais-em-portugal\/","title":{"rendered":"ATELIER DO CARACTERE CONDUZ RENAULT \u00c0 LIDERAN\u00c7A NAS REDES SOCIAIS EM PORTUGAL"},"content":{"rendered":"<p><strong>Na sequ\u00eancia do trabalho desenvolvido pela ag\u00eancia Atelier do Caractere, a Renault \u00e9 a marca do sector de autom\u00f3vel com maior n\u00famero de men\u00e7\u00f5es nas redes sociais em Portugal. Os dados s\u00e3o do Social Media Explorer, a ferramenta de monitoriza\u00e7\u00e3o e de an\u00e1lise do digital do grupo Marktest.<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Quatro anos depois de dar in\u00edcio ao desafio de lan\u00e7ar a Renault nas redes sociais em Portugal, a ag\u00eancia de comunica\u00e7\u00e3o Atelier do Caractere continua a conduzir a marca a excelentes resultados. Segundo o Social Media Explorer do grupo Marktest, no primeiro trimestre deste ano, a Renault foi a marca autom\u00f3vel com maior n\u00famero de men\u00e7\u00f5es nas redes sociais, blogues, f\u00f3runs e RSS e a \u00fanica do sector que integrou o Top 20 das marcas de todos os sectores de actividade.<\/p>\n<p>&nbsp;<\/p>\n<p>Desde que o Social Media Explorer deu in\u00edcio \u00e0 monitoriza\u00e7\u00e3o e an\u00e1lise do digital em Portugal (em Agosto de 2012), a Renault Portugal tem sido sistematicamente a marca l\u00edder do sector autom\u00f3vel. Nos \u00faltimos cinco meses de 2012, a marca francesa foi a mais \u201cpopular\u201d, \u00e0 frente da BMW, Volvo, Mercedes-Benz e Honda. Em 2013, a Renault repetiu a proeza, desta vez, \u00e0 frente da Opel, Mercedes-Benz, BMW e Honda, enquanto entre todos os sectores de actividade, foi a 11\u00aa mais mencionada, \u00e0 frente do Banco Esp\u00edrito Santo, BMW, Caixa Geral de Dep\u00f3sitos, Coca-Cola, Continente, Ikea, Mercedes-Benz, Millennium BCP, Nike, Pingo Doce, Sagres, Sumol, Super Bock, TMN, Worten e Zara.<\/p>\n<p>&nbsp;<\/p>\n<p>Em Mar\u00e7o de 2010, o Atelier do Caractere introduziu a Renault nas redes sociais em Portugal e, desde essa data, que gere a p\u00e1gina do Facebook <a href=\"https:\/\/www.facebook.com\/RenaultPortugal\">https:\/\/www.facebook.com\/RenaultPortugal<\/a>; mas tamb\u00e9m do Twitter <a href=\"https:\/\/twitter.com\/RenaultPortugal\">https:\/\/twitter.com\/RenaultPortugal<\/a>, YouTube <a href=\"https:\/\/www.youtube.com\/user\/RenaultPortugal\">https:\/\/www.youtube.com\/user\/RenaultPortugal<\/a> e Scribd <a href=\"http:\/\/pt.scribd.com\/RenaultDacia\">http:\/\/pt.scribd.com\/RenaultDacia<\/a>. Para al\u00e9m da produ\u00e7\u00e3o e gest\u00e3o de conte\u00fados, monitoriza\u00e7\u00e3o permanente, interac\u00e7\u00e3o com os membros (365 dias por ano!) e planeamento e implementa\u00e7\u00e3o de diferentes campanhas, a ag\u00eancia tem ainda a responsabilidade de monitorizar a presen\u00e7a da Renault no digital, n\u00e3o apenas nas redes sociais, mas tamb\u00e9m em blogues, f\u00f3runs e RSS. Um servi\u00e7o que \u00e9 extens\u00edvel \u00e0 marca Dacia.<\/p>\n<p>&nbsp;<\/p>\n<p>A parceria entre a Renault Portugal e o Atelier do Caractere traduz-se ainda na presta\u00e7\u00e3o de servi\u00e7os de consultoria em comunica\u00e7\u00e3o, assessoria de Imprensa, produ\u00e7\u00e3o e edi\u00e7\u00e3o de conte\u00fados (incluindo fotografia) e organiza\u00e7\u00e3o de eventos, como as recentes \u201c72 Horas Non-Stop Renault\u201d, no Circuito do do Estoril, o \u201cRenault Sport Roadshow\u201d, ou a apresenta\u00e7\u00e3o \u00e0 Imprensa do Novo Renault M\u00e9gane.<\/p>\n<p>O Atelier do Caractere (<a href=\"http:\/\/www.atelierdocaractere.pt\/\">http:\/\/www.atelierdocaractere.pt\/<\/a> e <a href=\"https:\/\/www.facebook.com\/AtelierdoCaractere\">https:\/\/www.facebook.com\/AtelierdoCaractere<\/a>) \u00e9 uma ag\u00eancia de comunica\u00e7\u00e3o de servi\u00e7os globais, especializada em Social Media, consultoria de comunica\u00e7\u00e3o, assessoria medi\u00e1tica, produ\u00e7\u00e3o de conte\u00fados, fotografia e organiza\u00e7\u00e3o de eventos. Para al\u00e9m da Renault Portugal, a carteira de clientes engloba empresas como a AdegaM\u00e3e, Dacia Portugal, Nissan Portugal, Novo Dia Caf\u00e9s, Riberalves Portugal e o piloto Carlos Sousa.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na sequ\u00eancia do trabalho desenvolvido pela ag\u00eancia Atelier do Caractere, a Renault \u00e9 a marca do sector de autom\u00f3vel com&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28,80],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATELIER DO CARACTERE CONDUZ RENAULT \u00c0 LIDERAN\u00c7A NAS REDES SOCIAIS EM PORTUGAL - Atelier do Caractere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atelierdocaractere.pt\/brevemente\/atelier-do-caractere-conduz-renault-a-lideranca-nas-redes-sociais-em-portugal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATELIER DO CARACTERE CONDUZ RENAULT \u00c0 LIDERAN\u00c7A NAS REDES SOCIAIS EM PORTUGAL - 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