{"id":3860,"date":"2015-07-29T15:30:31","date_gmt":"2015-07-29T14:30:31","guid":{"rendered":"http:\/\/www.atelierdocaractere.pt\/?p=3860"},"modified":"2015-07-29T15:30:31","modified_gmt":"2015-07-29T14:30:31","slug":"renault-portugal-na-blogosfera","status":"publish","type":"post","link":"https:\/\/www.atelierdocaractere.pt\/brevemente\/renault-portugal-na-blogosfera\/","title":{"rendered":"RENAULT PORTUGAL NA BLOGOSFERA"},"content":{"rendered":"<p><strong>Aposta inovadora no sector autom\u00f3vel em Portugal<\/strong><\/p>\n<ul>\n<li><strong> A Renault Portugal \u00e9 a primeira filial europeia do Grupo Renault, mas tamb\u00e9m a primeira empresa portuguesa do sector autom\u00f3vel, a apostar na blogosfera.<\/strong><\/li>\n<li><strong> Um blogue n\u00e3o apenas institucional: para al\u00e9m de not\u00edcias, hist\u00f3rias e curiosidades sobre as marcas Renault, Dacia, Alpine e Alian\u00e7a Renault-Nissan, tamb\u00e9m a comunidade \u00e9 desafiada a partilhar as suas hist\u00f3rias.<\/strong><\/li>\n<li><strong> Com o blogue, a Renault Portugal refor\u00e7a a aposta nas redes sociais, onde conta com uma comunidade com mais de 210 mil membros.<\/strong><\/li>\n<li><strong> Em Portugal, a Renault \u00e9 a marca autom\u00f3vel mais falada nas redes sociais e a \u00fanica do sector que, consistentemente, est\u00e1 no Top 20 das marcas de todos os sectores de actividade.<\/strong><\/li>\n<\/ul>\n<p>Depois de ter sido uma das primeiras empresas do sector autom\u00f3vel com uma presen\u00e7a oficial nas redes sociais, a Renault Portugal \u00e9 a primeira a apostar na blogosfera e n\u00e3o apenas a n\u00edvel nacional! Na realidade, \u00e9 tamb\u00e9m a primeira filial europeia a criar um blogue oficial.<\/p>\n<p>Com conte\u00fados exclusivamente em portugu\u00eas, o blogue do Grupo Renault em Portugal <a href=\"http:\/\/renaultportugal.tumblr.com\/\">http:\/\/renaultportugal.tumblr.com\/<\/a> n\u00e3o se assume \u201capenas\u201d como uma plataforma de not\u00edcias, hist\u00f3rias e curiosidades das marcas Renault, Dacia e Alpine e de tudo o que diz respeito \u00e0 Alian\u00e7a Renault-Nissan. Na realidade, uma das particularidades \u00e9 de viver tamb\u00e9m de conte\u00fados produzidos pelos f\u00e3s, atrav\u00e9s de uma rubrica espec\u00edfica: \u201cTestemunhos\u201d.<\/p>\n<p>Devido \u00e0 integra\u00e7\u00e3o de bot\u00f5es de diferentes redes sociais (como o Facebook, Twitter, Pinterest, Google+), o blogue foi pensado para promover o envolvimento da comunidade nas diferentes redes sociais e, claro, optimizar a estrat\u00e9gia da Renault Portugal como um todo nas redes sociais.<\/p>\n<p>A presen\u00e7a das marcas Renault e Dacia nas redes sociais, em Portugal, remonta a 2010. Hoje, a Renault tem p\u00e1ginas oficiais no <a href=\"https:\/\/www.facebook.com\/RenaultPortugal?ref=hl\">Facebook<\/a>, <a href=\"https:\/\/www.youtube.com\/user\/RenaultPT\">YouTube<\/a>, <a href=\"https:\/\/instagram.com\/renault_portugal\/\">Instagram<\/a>, enquanto a Dacia Portugal est\u00e1 presente no <a href=\"https:\/\/www.facebook.com\/DaciaPortugal\">Facebook<\/a> e <a href=\"https:\/\/www.youtube.com\/user\/DaciaPT\">YouTube<\/a>. Transversais \u00e0s duas marcas, s\u00e3o as p\u00e1ginas oficiais do Grupo Renault Portugal no <a href=\"https:\/\/twitter.com\/RenaultPT\">Twitter<\/a> e <a href=\"https:\/\/pt.scribd.com\/RenaultDacia\">Scribd<\/a>.<\/p>\n<p>No total, s\u00e3o mais de 210 mil os seguidores das marcas em Portugal. Uma comunidade que \u00e9 fortemente respons\u00e1vel pelo facto da Renault ser a mais falada do sector nas redes sociais, mas tamb\u00e9m a \u00fanica que, consistentemente, integra o Top 20 das marcas de todos os sectores de actividade (dados do Servi\u00e7o Social Media Explorer, do Grupo Marktest).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aposta inovadora no sector autom\u00f3vel em Portugal A Renault Portugal \u00e9 a primeira filial europeia do Grupo Renault, mas tamb\u00e9m&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":[],"categories":[28,80],"tags":[81,220,85,87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RENAULT PORTUGAL NA BLOGOSFERA - Atelier do Caractere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atelierdocaractere.pt\/brevemente\/renault-portugal-na-blogosfera\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RENAULT PORTUGAL NA BLOGOSFERA - 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