{"id":3863,"date":"2015-07-29T16:31:31","date_gmt":"2015-07-29T15:31:31","guid":{"rendered":"http:\/\/www.atelierdocaractere.pt\/?p=3863"},"modified":"2015-07-29T16:31:31","modified_gmt":"2015-07-29T15:31:31","slug":"atelier-do-caractere-conduz-renault-portugal-a-blogosfera","status":"publish","type":"post","link":"https:\/\/www.atelierdocaractere.pt\/brevemente\/atelier-do-caractere-conduz-renault-portugal-a-blogosfera\/","title":{"rendered":"ATELIER DO CARACTERE CONDUZ RENAULT PORTUGAL \u00c0 BLOGOSFERA"},"content":{"rendered":"<p>Respons\u00e1vel pela presen\u00e7a da Renault Portugal nas redes sociais desde 2010, a ag\u00eancia Atelier do Caractere assumiu agora a responsabilidade de criar e gerir os conte\u00fados do blogue oficial da marca. Uma aposta inovadora no sector autom\u00f3vel em Portugal, mas tamb\u00e9m al\u00e9m-fronteiras, j\u00e1 que \u00e9 a primeira filial europeia com um blogue oficial.<\/p>\n<p>Com conte\u00fados exclusivamente em portugu\u00eas, o blogue do Grupo Renault em Portugal <a href=\"http:\/\/renaultportugal.tumblr.com\/\">http:\/\/renaultportugal.tumblr.com\/<\/a> \u00a0n\u00e3o se assume \u201capenas\u201d como uma plataforma de not\u00edcias, hist\u00f3rias e curiosidades das marcas Renault, Dacia e Alpine e de tudo o que diz respeito \u00e0 Alian\u00e7a Renault-Nissan. Na realidade, uma das particularidades \u00e9 de viver tamb\u00e9m de conte\u00fados produzidos pelos f\u00e3s, atrav\u00e9s de uma rubrica espec\u00edfica: \u201cTestemunhos\u201d.<\/p>\n<p>Devido \u00e0 integra\u00e7\u00e3o de bot\u00f5es de diferentes redes sociais (como o Facebook, Twitter, Pinterest, Google+), o blogue foi pensado para promover o envolvimento da comunidade nas diferentes redes sociais e, claro, optimizar a estrat\u00e9gia da Renault Portugal como um todo nas redes sociais.<\/p>\n<p>A presen\u00e7a das marcas Renault e Dacia nas redes sociais, em Portugal, remonta a 2010. Hoje, a Renault tem p\u00e1ginas oficiais no <a href=\"https:\/\/www.facebook.com\/RenaultPortugal?ref=hl\">Facebook<\/a>, <a href=\"https:\/\/www.youtube.com\/user\/RenaultPT\">YouTube<\/a>, <a href=\"https:\/\/instagram.com\/renault_portugal\/\">Instagram<\/a>, enquanto a Dacia Portugal est\u00e1 presente no <a href=\"https:\/\/www.facebook.com\/DaciaPortugal\">Facebook<\/a> e <a href=\"https:\/\/www.youtube.com\/user\/DaciaPT\">YouTube<\/a>. Transversais \u00e0s duas marcas, s\u00e3o as p\u00e1ginas oficiais do Grupo Renault Portugal no <a href=\"https:\/\/twitter.com\/RenaultPT\">Twitter<\/a>, <a href=\"https:\/\/www.flickr.com\/photos\/134977617@N06\/albums\">Flickr<\/a> e <a href=\"https:\/\/pt.scribd.com\/RenaultDacia\">Scribd<\/a>. A ag\u00eancia Atelier do Caractere \u00e9 respons\u00e1vel pela gest\u00e3o de conte\u00fados e monitoriza\u00e7\u00e3o de todas as plataformas.<\/p>\n<p>No total, s\u00e3o mais de 210 mil os seguidores das marcas em Portugal. Uma comunidade que \u00e9 fortemente respons\u00e1vel pelo facto da Renault ser a mais falada do sector nas redes sociais, mas tamb\u00e9m a \u00fanica que, consistentemente, integra o Top 20 das marcas de todos os sectores de actividade (dados do Servi\u00e7o Social Media Explorer, do Grupo Marktest).<\/p>\n<p>A ag\u00eancia de comunica\u00e7\u00e3o de servi\u00e7os globais, <a href=\"http:\/\/www.atelierdocaractere.pt\/\">Atelier do Caractere<\/a>, \u00e9 especializada em redes sociais, consultoria de comunica\u00e7\u00e3o, assessoria medi\u00e1tica, produ\u00e7\u00e3o de conte\u00fados, fotografia e ac\u00e7\u00f5es de activa\u00e7\u00e3o de marca. Para al\u00e9m da Renault Portugal e Dacia Portugal, a carteira de clientes engloba projectos como a AdegaM\u00e3e, Douro Film Harvest, elave Portugal, Frezyderm Portugal, Funda\u00e7\u00e3o do Desporto, GSD Dental Clinics, Nissan Portugal, Novo Dia Caf\u00e9s, Nupemed Health Care, Riberalves Portugal, Sociedade Comercial C. Santos e o piloto de todo-o-terreno Carlos Sousa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Respons\u00e1vel pela presen\u00e7a da Renault Portugal nas redes sociais desde 2010, a ag\u00eancia Atelier do Caractere assumiu agora a responsabilidade&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":[],"categories":[28,80],"tags":[81,220,87],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ATELIER DO CARACTERE CONDUZ RENAULT PORTUGAL \u00c0 BLOGOSFERA - Atelier do Caractere<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.atelierdocaractere.pt\/brevemente\/atelier-do-caractere-conduz-renault-portugal-a-blogosfera\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ATELIER DO CARACTERE CONDUZ RENAULT PORTUGAL \u00c0 BLOGOSFERA - 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