{"id":6185,"date":"2019-05-31T15:08:14","date_gmt":"2019-05-31T14:08:14","guid":{"rendered":"http:\/\/www.atelierdocaractere.pt\/?p=6185"},"modified":"2019-08-05T12:37:22","modified_gmt":"2019-08-05T12:37:22","slug":"riberalves-a-marca-de-confianca-de-bacalhau-em-portugal","status":"publish","type":"post","link":"https:\/\/www.atelierdocaractere.pt\/brevemente\/riberalves-a-marca-de-confianca-de-bacalhau-em-portugal\/","title":{"rendered":"Riberalves. A Marca de Confian\u00e7a de bacalhau em Portugal"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.atelierdocaractere.pt\/wp-content\/uploads\/2019\/06\/RIBERALVES_foto1-1024x821.jpg\" alt=\"\" class=\"wp-image-6186\"\/><\/figure>\n\n\n\n<p><strong>Marca nacional e 100% portuguesa, a Riberalves \u00e9, em\n2019, mais uma vez eleita Marca de Confian\u00e7a, crescendo para uma prefer\u00eancia de\n65% dos consumidores! A distin\u00e7\u00e3o foi atribu\u00edda \u00e0 Riberalves em todos os anos\nem que o estudo Marcas de Confian\u00e7a analisou a categoria de bacalhau em\nPortugal.<\/strong><\/p>\n\n\n\n<p>O estudo \u201cMarcas de Confian\u00e7a 2019\u201d, iniciativa Reader\u2019s Digest que avalia\na confian\u00e7a em marcas, produtos e servi\u00e7os de 60 categorias distintas, elegeu\nmais uma vez a Riberalves como a marca de bacalhau preferida dos consumidores.\nEste estudo, considerado a mais abrangente iniciativa de avalia\u00e7\u00e3o \u00e0\nprefer\u00eancia dos consumidores, iniciou a an\u00e1lise da categoria de bacalhau em\n2016. At\u00e9 hoje, em todas as edi\u00e7\u00f5es realizadas, a Riberalves colheu\nconsecutivamente a prefer\u00eancia dos consumidores, posicionando-se sempre como a\nprimeira marca no estudo, e com uma taxa de prefer\u00eancia crescente: 31% (2016),\n54% (2017), 64% (2018) e 65% (2019)!<\/p>\n\n\n\n<p>Valorizando os crit\u00e9rios de \u201cqualidade\u201d, \u201crela\u00e7\u00e3o custo\/benef\u00edcio\u201d e\n\u201cservi\u00e7o ao cliente\u201d, o Estudo Marcas de Confian\u00e7a indica ainda que 80% dos\ninquiridos \u00e9 consumidor de Bacalhau Riberalves. <strong>\u201cOs portugueses s\u00e3o os\nmaiores e mais exigentes consumidores de bacalhau do Mundo. Saber que\nreconhecem e preferem a marca Riberalves \u00e9 para n\u00f3s um grande orgulho e, ao\nmesmo tempo, um incentivo na renova\u00e7\u00e3o da nossa exig\u00eancia. O principal\nfundamento estrat\u00e9gico da Riberalves \u00e9 a constante procura da melhor qualidade\ne sabor. Vamos continuar a fazer tudo para proporcionar aos consumidores o\nmelhor Bacalhau de Cura Tradicional Portuguesa\u201d<\/strong>, afirma Marilina Louro,\nrespons\u00e1vel de Marketing da Riberalves.<\/p>\n\n\n\n<p><strong>SOBRE A\nRIBERALVES <\/strong><\/p>\n\n\n\n<p>A\nRiberalves \u00e9 uma empresa familiar, 100% nacional, refer\u00eancia Mundial na\ntransforma\u00e7\u00e3o de bacalhau. Fundada em 1985, a Riberalves focou a atividade exclusivamente\nno sector do bacalhau a partir de 1990, com a inaugura\u00e7\u00e3o de uma primeira\nf\u00e1brica, em Torres Vedras. A partir de 2003, gra\u00e7as ao investimento numa nova\nunidade industrial, na Moita, hoje a maior f\u00e1brica mundial de transforma\u00e7\u00e3o de\nbacalhau, a Riberalves estendeu a capacidade produtiva em 60% e tornou-se\nrefer\u00eancia no desenvolvimento de um novo produto, capaz de responder \u00e0s novas\ntend\u00eancias de consumo: o Bacalhau Pronto a Cozinhar. Com uma produ\u00e7\u00e3o de 25 mil\ntoneladas\/ano, uma fatura\u00e7\u00e3o a rondar os 150 milh\u00f5es de euros, em 2018, e\nexporta\u00e7\u00f5es que valem 25% das vendas, a Riberalves \u00e9 refer\u00eancia num grupo que\nintegra ainda as empresas AdegaM\u00e3e e Riberalves Imobili\u00e1ria. Tudo come\u00e7ou no\nfinal dos anos 60 quando o fundador, Jo\u00e3o Alves, come\u00e7ou a ajudar o seu pai na\nvenda de bacalhau pelas ruas da baixa de Lisboa&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca nacional e 100% portuguesa, a Riberalves \u00e9, em 2019, mais uma vez eleita Marca de Confian\u00e7a, crescendo para uma&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6368,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":[],"categories":[27],"tags":[395],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Riberalves. 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