{"id":8865,"date":"2019-12-02T17:03:59","date_gmt":"2019-12-02T17:03:59","guid":{"rendered":"http:\/\/www.atelierdocaractere.pt\/?p=8865"},"modified":"2019-12-02T17:04:01","modified_gmt":"2019-12-02T17:04:01","slug":"campanha-de-natal-riberalves-demolhar-o-bacalhau-de-molho-vou-eu-ficar-ali-na-sala","status":"publish","type":"post","link":"https:\/\/www.atelierdocaractere.pt\/brevemente\/campanha-de-natal-riberalves-demolhar-o-bacalhau-de-molho-vou-eu-ficar-ali-na-sala\/","title":{"rendered":"Campanha de Natal Riberalves: \u201cDemolhar o bacalhau? De molho vou eu ficar ali na sala\u201d"},"content":{"rendered":"\n<p><strong>Riberalves\nlan\u00e7a nova campanha de Natal focada na qualidade, sabor e conveni\u00eancia do bacalhau\nj\u00e1 demolhado, Pronto a Cozinhar. At\u00e9 aqueles que podiam ser os mais c\u00e9ticos,\ncomo a famosa Dona J\u00falia, j\u00e1 se renderam \u00e0s evid\u00eancias: \u201cDemolhar&#8230; voc\u00eas\nprecisam \u00e9 de um update!\u201d<\/strong><\/p>\n\n\n\n<p>Eis\nque chega mais um Natal. A tradi\u00e7\u00e3o no jantar de Consoada, claro, \u00e9 o bacalhau.\nMas ser\u00e1 que o bacalhau est\u00e1 demolhado como manda a tradi\u00e7\u00e3o? Pois bem, a\nresposta n\u00e3o se faz esperar: <\/p>\n\n\n\n<p>&#8211;\n\u201cDemolhado? De molho vou eu ficar ali na sala, que isto est\u00e1 pronto a\ncozinhar!\u201d<\/p>\n\n\n\n<p>A\u00ed\nest\u00e1 a matriarca Dona J\u00falia, rendida \u00e0 qualidade, sabor e conveni\u00eancia do\nBacalhau Riberalves, j\u00e1 demolhado, pronto a cozinhar. No final ainda refor\u00e7a.\n\u201cDemolhar&#8230; voc\u00eas precisam \u00e9 de um update!\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1021\" height=\"1024\" src=\"http:\/\/www.atelierdocaractere.pt\/wp-content\/uploads\/2019\/12\/Campanha_RIBERALVES_Update-1021x1024.jpg\" alt=\"\" class=\"wp-image-8867\" srcset=\"https:\/\/www.atelierdocaractere.pt\/wp-content\/uploads\/2019\/12\/Campanha_RIBERALVES_Update-1021x1024.jpg 1021w, https:\/\/www.atelierdocaractere.pt\/wp-content\/uploads\/2019\/12\/Campanha_RIBERALVES_Update-150x150.jpg 150w, https:\/\/www.atelierdocaractere.pt\/wp-content\/uploads\/2019\/12\/Campanha_RIBERALVES_Update-300x300.jpg 300w, https:\/\/www.atelierdocaractere.pt\/wp-content\/uploads\/2019\/12\/Campanha_RIBERALVES_Update-768x771.jpg 768w, https:\/\/www.atelierdocaractere.pt\/wp-content\/uploads\/2019\/12\/Campanha_RIBERALVES_Update.jpg 1200w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" \/><\/figure>\n\n\n\n<p>\u00c9 assim a nova campanha de Natal lan\u00e7ada pela Riberalves, com foco no melhor bacalhau de cura tradicional portuguesa, ao qual a marca l\u00edder nacional acrescenta a demolha, resolvendo esse pequeno-grande constrangimento no consumo do \u201cfiel amigo\u201d. Num momento hist\u00f3rico de transi\u00e7\u00e3o do consumo, do bacalhau Salgado Seco para o bacalhau Pronto a Cozinhar, a Riberalves posiciona-se com a mais vasta gama de Bacalhau Pronto a Cozinhar dispon\u00edvel no mercado, indo ao encontro das novas necessidades das fam\u00edlias, salvaguardando o melhor sabor.<\/p>\n\n\n\n<p>A nova\ncampanha de meios <a href=\"https:\/\/youtu.be\/r2YAJrTTPyM\">(v\u00eddeo)<\/a> j\u00e1 est\u00e1 ativa e \u00e9 uma \u00e9 uma\ncriatividade da Torke CC, com realiza\u00e7\u00e3o de Gon\u00e7alo Paix\u00e3o e produ\u00e7\u00e3o Zoe Films\ne Proud. A a\u00e7\u00e3o \u00e9 centrada na fam\u00edlia de Ant\u00f3nio (Francisco Goul\u00e3) e In\u00eas\n(V\u00e2nia Naia), onde Dona J\u00falia (Alexandra Marques), a sogra e m\u00e3e, \u00e9 a\npersonifica\u00e7\u00e3o da experi\u00eancia e da exig\u00eancia com o melhor bacalhau. <\/p>\n\n\n\n<p><strong>SOBRE A RIBERALVES\n<\/strong><\/p>\n\n\n\n<p>A Riberalves \u00e9\numa empresa familiar, 100% nacional, refer\u00eancia Mundial na transforma\u00e7\u00e3o de\nbacalhau. Fundada em 1985, a Riberalves focou a atividade exclusivamente no\nsector do bacalhau a partir de 1990, com a inaugura\u00e7\u00e3o de uma primeira f\u00e1brica,\nem Torres Vedras. A partir de 2003, gra\u00e7as ao investimento numa nova unidade\nindustrial, na Moita, hoje a maior f\u00e1brica mundial de transforma\u00e7\u00e3o de\nbacalhau, a Riberalves estendeu a capacidade produtiva em 60% e tornou-se\nrefer\u00eancia no desenvolvimento de um novo produto, capaz de responder \u00e0s novas\ntend\u00eancias de consumo: o Bacalhau Pronto a Cozinhar. Com uma produ\u00e7\u00e3o de 25 mil\ntoneladas\/ano, uma fatura\u00e7\u00e3o a rondar os 150 milh\u00f5es de euros, em 2018, e\nexporta\u00e7\u00f5es que valem 25% das vendas, a Riberalves \u00e9 refer\u00eancia num grupo que\nintegra ainda as empresas AdegaM\u00e3e e Riberalves Imobili\u00e1ria. Tudo come\u00e7ou no\nfinal dos anos 60 quando o fundador, Jo\u00e3o Alves, come\u00e7ou a ajudar o seu pai na\nvenda de bacalhau pelas ruas da baixa de Lisboa&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Riberalves lan\u00e7a nova campanha de Natal focada na qualidade, sabor e conveni\u00eancia do bacalhau j\u00e1 demolhado, Pronto a Cozinhar. At\u00e9&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[395],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanha de Natal Riberalves: \u201cDemolhar o bacalhau? 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